His career has taken him through some of the country's leading branded suppliers to industry and consumers. Developing international sales and marketing strategy for EAC, Universal, Sellotape and Dunlop Hiflex has provided him with a wealth of knowledge and experience to draw upon.
Cliff left the position of Group Managing Director at Dunlop Hiflex in 2006 to establish Burgin Associates. Cliff now lectures to academic and business groups throughout the UK and advises companies as far afield as China and the USA on their pricing strategy.
Cliff and his team aim to bring insight to pricing challenges through a careful combination of research, marketing strategy, applied microeconomics, the latest thinking in behavioural economics and good old fashioned experience.
Much of Burgin Associates' work comes from the leading private equity houses in the City of London. The team is sent into their investments in order to identify profit opportunities and assist management in maximising return for shareholders.
You will not find a list of Burgin Associates clients on this site. Most are in the process of implementing changes to their pricing and hence there is a need to maintain confidentiality. However clients are drawn from a very wide range of sectors including; engineering, pharmaceuticals, professional services, software, manufacturing, distribution, construction, consumer products and healthcare. Burgin Associates works with all sizes and shapes of organisation from start-ups to multinationals, including many leaders in their field and household names.